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Privacy Policy




This Privacy Policy was last updated on May 3, 2021.


Welcome to the SpoonfulONE website. SpoonfulNE is a brand of BEFORE Brands, Inc. BEFORE Brands, Inc. is referred to in this Privacy Policy as “SpoonfulONE”.  

SpoonfulOne is a health and wellness company that develops and provides products that use a proprietary Early Adaptive Tolerance blend of whole food proteins and Vitamin D to support the well-being of healthy infants through balanced, gentle and consistent immune system training (our “Products”). SpoonfulOne operates this website (the “Site”) to provide information about SpoonfulOne and our Products, and to provide parents and other family members of young children with the ability to register for an account with SpoonfulOne to order Products (the Site and the information and services provided through the Site, the “Service”). This Privacy Policy describes information that SpoonfulOne and the third parties with which we work to operate the Service collect through the Service, including information from and about you.

Information We Collect:
When you interact with us through the Service, we may collect Personal Information and other information from you as follows:

Personal Information: Personal Information is information that identifies you, like your full name or email address, or a combination of several pieces of information which couldn’t identify you on their own but which might identify you when combined together, like a portion of your name, the name of the street where you live and your age.  We collect Personal Information when you voluntarily provide it to us through the Service, such as when you start the checkout process with one of our Products, register for an account to order Products, or opt into accepting marketing.

            When you register for an account with SpoonfulOne to order Products through the Service, we will ask you to set up a password for your account and provide us with your full name, email address, telephone number, billing and shipping address(es) and your payment information, which will be used and processed by our service provider(s) (see section titled “Disclosure of Your Information” below). 

By voluntarily using the Site and providing us with Personal Information, you are consenting to our use of your Personal Information in accordance with this Privacy Policy. If you provide Personal Information to us through the Service and are located outside of the United States, you are consenting to the transfer of your Personal Information from your current location to the offices and servers of our company and authorized third parties in the United States, and the processing and storage of it by us or by such authorized third parties in the United States.

            Other Information:

            IP Addresses; Device IDs: When you visit the Site, we or our service providers may also collect your IP address (the Internet address of your computer). We may use IP addresses for various purposes, including to analyze and report upon visits to and usage of the Service; to diagnose and prevent service or technology problems affecting the Service; and to monitor and prevent fraud and abuse. If you access the Service on a mobile device, we or our service providers may also collect the device type and identification number and request access to settings information for similar purposes. By visiting or using the Service, you are consenting to the collection of IP addresses and device identifiers.

Non-Personal Information:  When you interact with SpoonfulOne through the Service, we use various technologies to passively collect information from you that, on its own, does not identify you personally. SpoonfulOne may collect and store this information, or this information may be collected by and included in databases owned and maintained by our agents or service providers. No Personal Information is used in this process. If we combine Non-Personal Information with Personal Information, we will treat the combination like Personal Information.

            Examples of the technologies used to collect this information include "cookies" and “web beacons.” A cookie is a piece of information that the Service gives to your browser when you visit the Site or access the Service. A web beacon may be embedded in the Site’s pages or in emails from us, and will communicate information from your browser to us. These technologies help us provide additional functionality on the Service, analyze how visitors and users use the Service, measure Site traffic and related browsing behavior and improve visitors’ and users’ experiences when using the Service.

            For example, we may set a cookie on your browser to help us identify you so that you only have to enter a password once during a visit to the Service, or we may use information collected through cookies and web beacons and combine it with other analytics information to track our visitors’ browser software and the domain names of our visitors’ Internet service providers, or to help us understand how visitors are directed to the Service and which content or products displayed on the Service are of the greatest interest to visitors to and users of the Service. On most browser toolbars, you will find information about how to be notified when you receive a new cookie or web beacon and how to turn cookies or web beacons off. If you turn these technologies off, you may not be able to take advantage of some of the Site’s features.

Analytics: We may also allow third-party service providers to use cookies, web beacons or similar technologies to collect information about your browsing activities over time and across different websites following your use of the Service to help us enhance your experience when you use the Service and to display personalized advertisements to you. For example, we use Google Analytics, a web analytics service provided by Google, Inc. (“Google”), and Google Analytics Advertising Features, including Remarketing with Google Analytics, Google Display Network Impression Reporting, Google Analytics Demographics and Interest Reporting and integrated services that require Google Analytics to collect data for advertising purposes. Google Analytics uses cookies to help us analyze how users use the Service, and Google Analytics Advertising Features use advertising cookies and identifiers to help us determine which of our Products may be of interest to users. For more information on how Google uses this data, go to You may opt out of having your information used by Google Analytics by downloading and installing the Google Analytics Opt-out Browser Add-on available at, and you may opt out of receiving personalized ads related to the use of Google Analytics Advertising Features by us and other services by signing into your Google account and managing your Ads Settings.

Aggregated Information: In an ongoing effort to better understand and serve the users of the Service, SpoonfulOne often conducts research on its customer demographics, interests and behavior based on the Personal Information and other information provided to us. This research may be compiled and analyzed on an aggregate basis, and SpoonfulOne may share this aggregated information with its agents and business partners. This aggregated information does not identify you personally. SpoonfulOne may also disclose aggregated user statistics in order to describe the Service to current and prospective business partners, and to other third parties for other lawful purposes.

Do Not Track Signals:  The Service currently does not respond to “Do Not Track” (DNT) signals and operates as described in this Privacy Policy whether or not a DNT signal is received. If we do respond to DNT signals in the future, we will update this Privacy Policy to describe how we do so.

Use of Your Personal Information and Other Information:
We will use the Personal Information you give us for the reason that you provided it to us. For example, if you give us Personal Information to obtain access to the Service as a registered user, we will use your Personal Information to give you access to the Service and to facilitate your use of Service features. We will use your shipping address to send you Products that you have ordered through the Service. If you contact us by email for a customer service matter, we will use the information you provide to answer your question or resolve your problem.

SpoonfulOne may also use your Personal Information and other information (including Non-Personal Information collected from you) to help us improve the content and functionality of the Service; to better understand our users and improve the Service; and to contact you in the future to tell you about Products, features of the Service or other services we believe may be of interest to you. If we use your information to send you marketing communications via email, each email will contain instructions permitting you to "opt out" of receiving future marketing communications from us. If at any time you wish not to receive any future marketing communications or you wish to have your name deleted from our mailing lists, please contact us as indicated below. 

Text Marketing and notifications:
By entering your phone number in the checkout and initialising a purchase, subscribing via our subscription form or a keyword, you agree that we may send you text notifications (for your order, including abandoned cart reminders) and text marketing offers. Text marketing messages will not exceed 5 a month. You acknowledge that consent is not a condition for any purchase.
If you wish to unsubscribe from receiving text marketing messages and notifications reply with STOP to any mobile message sent from us or use the unsubscribe link we provided you with in any of our messages. You understand and agree that alternative methods of opting out, such as using alternative words or requests will not be accounted as a reasonable means of opting out. Message and data rates may apply.
For any questions please text HELP to the number you received the messages from. You can also contact us for more information. If you wish to opt out please follow the procedures above.


Disclosure of Your Personal Information and Other Information:
There are limited  circumstances in which SpoonfulOne may share your Personal Information and other information collected from you with certain third parties without further notice to you, including:

            Business Transfers and Changes: As we develop our business, we might sell or buy businesses or assets. If we are involved in a merger, acquisition, reorganization, bankruptcy, receivership, sale of company assets, transition of service to another provider or a similar event, your information may be sold or transferred as part of such a transaction as permitted by law and/or contract.

            Agents, Vendors, Service Providers and Related Third Parties: SpoonfulOne sometimes hires and works with other companies to perform functions related to our business, including operation of the Site, mailing information, maintaining databases and processing payments. We may share any information we receive with vendors and service providers retained in connection with provision of the Service.

            Legal Requirements:SpoonfulOne may disclose your Personal Information if required to do so by law or in the good faith belief that such action is necessary to (i) comply with a legal obligation, (ii) protect and defend the rights or property of SpoonfulOne, (iii) act in urgent circumstances to protect the personal safety of users of the Service or the public or (iv) protect against legal liability.

This Privacy Policy does not apply to any Personal Information provided to SpoonfulOne other than the Personal Information described above that is collected from users and visitors through the Service. This Privacy Policy also does not apply to any information you provide to SpoonfulOne by posting to any public areas of the Service, such as comments posted to comment sections on our blog, or any ideas for new Products or improvements or modifications to existing Products and other unsolicited submissions (collectively, “Submissions”). All Submissions shall be deemed to be non-confidential and SpoonfulOne shall be free to reproduce, use, disclose and distribute such Submissions  without limitation or attribution.

This site is not intended to be used or accessed by children who are under the age of 13. SpoonfulOne does not knowingly collect Personal Information from children under the age of 13. If you are under the age of 13, please do not submit any Personal Information through the Service. If you have reason to believe that a child under the age of 13 has provided Personal Information to SpoonfulOne through the Service, please contact us, and we will endeavor to delete that information from our databases.

Integrated Third-Party Services
SpoonfulOne may allow you to log in to the Service through your accounts with via various third-party services like Facebook or Google (“Integrated Services”). If you decide to use this feature, you will be providing your login information, like your password, directly to the Integrated Service (and not to SpoonfulOne). When you log into the Service using your account information for an Integrated Service, we will collect relevant information necessary to enable the Service to access that Integrated Service and certain information about you that is contained within that Integrated Service. We will use, store and disclose information that you have provided to the Integrated Service and that is transmitted to us in accordance with this Privacy Policy. However, please remember that the manner in which Integrated Services use, store and disclose your information is governed by the policies of the third parties that operate the Integrated Services. SpoonfulOne will have no liability or responsibility for the privacy practices or other actions of any Integrated Services that may be enabled within the Service. 

You may also have the option of posting your activities on the Service to Integrated Services--for example, you may post to Facebook that you have reviewed a Product on the Service. You acknowledge that if you choose to use this feature, your friends, followers and subscribers on the Integrated Services you have enabled within the Service will be able to view such activities.

Links to Third-Party Websites:
This Privacy Policy applies only to the Service. The Service may contain links to other websites or services not operated or controlled by SpoonfulOne. The policies, practices and procedures described in this Privacy Policy  do not apply to third-party websites or services. Any links from the Service  to third-party websites or services do not imply that SpoonfulOne endorses or has reviewed those sites or services. We suggest that you contact those sites or services directly for information on their privacy policies.

SpoonfulOne takes reasonable steps to protect your Personal Information from loss, misuse and unauthorized access, disclosure, alteration or destruction. However, no Internet or email transmission is ever fully secure or error-free. In particular, email sent to or from the Service may not be secure. Please keep this in mind when disclosing any Personal Information to SpoonfulOne.

Other Terms and Conditions:
Your access to and use of the Service is subject to the Terms of Service at

Changes to this Privacy Policy:
As a result of changes to the Service or our business SpoonfulOne may make changes to this Privacy Policy at any time. Please review this policy periodically, and especially before you provide any Personal Information. Your continued use of the Service after any changes or revisions to this Privacy Policy indicates your consent to the terms of such revised Privacy Policy.

Access to Information; Contacting SpoonfulOne:
You can help us ensure that your Personal Information is accurate, current and complete by updating your account information  or contacting us at We will take reasonable steps to update or correct Personal Information in our possession that you have given to us via the Service.

Please also feel free to contact us at if you have any questions about this Privacy Policy.

You may also contact us as follows:
c/o BEFORE Brands, Inc.
125 Willow Road #200
Menlo Park, CA 94025